A company self-examination. What are we known for? Who do we want to
In this assignment, you will create a Situation Analysis for
Google.Google has been through numerous changes in recent years. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template.
Additional research should include the use of the company’s Website, the course
textbook, and other online sources.
(NASDAQ: AMZN) is an American e-commerce company based in Seattle, Washington.
Founded in 1994 by Jeff Bezos, and launched in 1995, Amazon.com began as an
online bookstore before diversifying its product lines by adding VHSs, DVDs,
music CDs, MP3s, computer software, video games, electronics, apparel,
furniture, food, toys, and more. Amazon has since established separate websites
in Canada, the United Kingdom, Germany, Austria, France, China, and Japan.
Since starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to
form one of the greatest ecommerce sites the internet has ever seen.
Who are the current
customers/users? Include information related to demographics, psychographics
and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as
whether the brand is trying to appeal to a certain social or cultural group and
how customers perceive the product/brand. Itâ€s also possible to include demographic
information related to: age, educational attainment, geographic area, gender,
race, employment status and/or home ownership. Additionally, you can discuss psychographic
information which includes those attributes that relate to personality, values,
attitudes, interests, or lifestyles of people. This area is also related to situational
life stages as well as customer beliefs, and how customers want to see
themselves and be perceived. Some examples of psychographic groups include
video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life
cycle stages include: retirees, new homeowners, college students and new
parents. Be aware that some products/brands may appeal to a wider customer base
What do the customers buy/use? [Insert response]
What changes can the
company/brand expect in the future? How can the company/brand better serve its
customers? Include information about potential opportunities and threats.
For example, you could include information about the current demand for the
product/brand, and how it is changing or has changed including possible
variations or modifications in the future. You may also determine/discuss if
the brand/company can take advantage or has taken advantage of the changes. Itâ€s
also possible to consider and talk about whether the product/brand is a less
expensive substitute, perhaps, or maybe a product/brand that is easier to use
with more features.
[This is what the brand is currently.]
Identify strengths and weaknesses of the company/brand as it exists today. What
does the company/brand do well and not so well at this very moment?
This is what the company/brand needs to become.]
How can the company/brand improve its
weaknesses and maintain or grow its strengths? Suggest how the company/brand
can improve upon the things it does well and not so well.
Define the current business environment. Include information about political, legal, economic
technological and societal factors that may influence sales.
For example: You could perhaps discuss the current trends
and conditions for this Industry and for the brand. Itâ€s possible to include
information about how the Economy affects this industry. This could include changes
in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered as well. Other factors such as use of public transportation and shopping online
may also be relevant. Whether or not the product is high-tech, or state-of-the-art
can be also be included in describing the context. For example, are there other
companies producing new versions of the product? Is the market changing
quickly? How is technology affecting this product or service? Are there any new
laws that may affect the brand?
4. Collaborators Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them?
Thanks for your help!
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