For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article. The article should examine the topic in relation to global marketing.
Global economic environment topics:
Global trade environment topics:
In your paper,
Discuss how each of the topics that you selected can relate to one or some aspects of global marketing as you learned in Chapter 1 of your text (e.g., global marketing and opportunities or threats, marketing mix, competitive advantage, firms value chain, management orientations, etc.).
Explain how one or more of those aspects are affected by the economic and the trade environments (one page).
Summarize the contents of your paper in an executive summary.
The work must be submitted as one paper that is five and half pages in length:
The Global Marketing and Trade Environments paper
Must include a separate title page with the following:
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
Must use at least two scholarly sources for each environment topic in addition to the course text.
Must document any information used from sources in APA style
Must include a separate references page that is formatted according to APA style