To apply the concepts learned in this course, you will continue the brand audit started in Unit IV and continued in Units V-VII. In this Unit, you will complete and submit the following section:

 Tactical Recommendations (Discuss the brand qualities that can be leveraged in order to maintain the sustainability of this company/brand. Think about the opportunities and challenges of the brand.)

 

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use headings and subheadings as indicated above for this assignment.