Apple and Samsung are often mentioned together, as they are both
world leading producers of smartphones. However, they are much different
companies in a variety of ways. Carefully review the background readings
concerning diversification and vertical integration. Then do some
extensive research on Samsung and Apple concerning their diversification and
vertical integration strategies.
When you have finished your research, write a four- to five-page
paper answering the following questions. Make sure to cite both the required
background readings as well as articles on Samsung and Apple:
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