Covering Chapter 9,10 and 11.
Please note each response should be in paragraph/sentence format, and should contain at least 3sentences for each response. You will not be penalized if your response contains more than 4 sentences. This exam is worth 100 points.
1. What constitutes an Oligopoly? Additionally, give an example of a company that exists in an oligopoly.
2. Of all of the pricing strategies indicated in your ibook please select 3, and provide a definition of each strategy, as well as provide an example of each strategy as discussed in class.
3. What does an IMC program include?
4. Please differentiate between a push vs. a pull strategy with regard to the promotions environment.
5. With regard to the product life cycle, as discussed in your ibook in detail, give an example of a product that is in the decline stage, and indicate ways in which this product could re-invent itself and start the product life cycle again.
6. Distinguish between product advertising and organizational advertising, and why with both types of advertising is knowing your audience, objectives and your budget important?
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