Most business people would agree that being an innovator can be very valuable but this case suggests that it may be useful to “innovate in the way one innovates,” like General Electric has done with its “reverse innovation” strategy.
Write a 2-3 page paper where you discuss innovation and reverse innovation for large global businesses.
Address the following in your paper:
Include a title page and 2-3 references. Only one reference may be from the internet (not Wikipedia). The other references must be from the Grantham University online library. Please adhere to the Publication Manual of the American Psychological Association (APA), (6th ed. 2nd printing) when writing and submitting assignments and papers.