You have just been hired as the new general manager of Golfino’s, an Italian restaurant inside of the Wild Weeds Country Club in Mobile, Alabama. The owners of Golfino’s lease the space from the country club. As the GM, your owners would like you to create a market segmentation profile on all of the country club members and their food and beverage (F&B) activity from the last year. The country club board of directors has agreed to give you this information, as well as their age, sex, and income, as follows:
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