I need information on a company called “Instacart”.

See below:

 

(a)    Macro environment: Political, Economic, Socio-cultural, Technological, and      natural environment

 

(b)   SWOT (Analysis of Strengths, Weaknesses, Opportunities, Threats)

 

(c)    Core Competencies and Competitive Advantage

 

(d)   Value Chain Analysis and Benchmarking

 

(e)    Industry/Market Analysis

 

·         economic characteristics

 

·         key success factors

 

·         trends and opportunities  

 

·         Five forces analysis (Porter)

 

·         Competitor Analysis

 

·         Strategic Group analysis

 

·         Competitive Strength Assessment (based on key success factors)

 

·         Generic Strategy analysis (Porter)

 

PART 4:  Marketing                                                                                     (25 pts)

 

(a)    Marketing Goals – Objectives

 

(b)   Customer Analysis

 

(c)    Marketing Mix (4 P’s) – Strategies

 

PART 5:  Finance                                                                                         (20 pts)

Financial Goals – Objectives –

Financial Data

(a)    Sources and applications of funding

(b)   Capital equipment and supply list

(c)    Balance sheet

(d)   Breakeven analysis

(e)    Strategies