I need information on a company called “Instacart”.

See below:


(a)    Macro environment: Political, Economic, Socio-cultural, Technological, and      natural environment


(b)   SWOT (Analysis of Strengths, Weaknesses, Opportunities, Threats)


(c)    Core Competencies and Competitive Advantage


(d)   Value Chain Analysis and Benchmarking


(e)    Industry/Market Analysis


·         economic characteristics


·         key success factors


·         trends and opportunities  


·         Five forces analysis (Porter)


·         Competitor Analysis


·         Strategic Group analysis


·         Competitive Strength Assessment (based on key success factors)


·         Generic Strategy analysis (Porter)


PART 4:  Marketing                                                                                     (25 pts)


(a)    Marketing Goals – Objectives


(b)   Customer Analysis


(c)    Marketing Mix (4 P’s) – Strategies


PART 5:  Finance                                                                                         (20 pts)

Financial Goals – Objectives –

Financial Data

(a)    Sources and applications of funding

(b)   Capital equipment and supply list

(c)    Balance sheet

(d)   Breakeven analysis

(e)    Strategies