Select one of the products from the article “8 Biggest Product Fails” that you will bring back to life. To do
this, you will need to consider why the product failed, but also how to make it better. This will include
conducting research and collecting information to assemble your marketing brief. Your brief should:
Describe the initial product, including original target market and reason(s) for failure
Identify a new target market including specific segmentation criteria
Describe the changes needed to meet the presumed needs of the new target market, these can include
product design, packaging, distribution, and/or pricing
Detail a specific promotional activity to support the revised plan (as detailed above).
Your brief should be approximately 450-500 words, double spaced. You must include a works
cited/reference page listing all of the sources used in completing your assignment (not included in word
count). Use this link for help with citations: https://owl.english.purdue.edu/owl/section/2/ (Links to an
In 2014, some of the most hyped products, even those that showed promise, either turned out to be huge
failures or still had quite a few kinks to work out. While some products weren’t as great as advertised,
others were poorly marketed and quickly dropped off the consumer radar. From gimmicky gadgets that
don’t work to unpopular fast food, here are the biggest product flops of the year.
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