McDonald’s organization chart
Complete the four elements of the McDonald’s organization chart exercise in the Assurance of Learning Exercise 7A on
page 248 of the textbook. Once the organizational chart recommendation is completed, create at least one high-level
objective for each functional group in the organizational chart. State your rationale for each and briefly state how each
would be measured. Compile your work into a minimum two-page APA formatted paper.
Unit V Case Study
Read the Assurance of Learning Exercise 8A and 8B on page 282 of the textbook. Prepare a product positioning map,
and perform the EPS/EBIT calculations given in 8B. Discuss, in a two-page APA formatted paper, how the product
positioning is aligned with McDonald’s corporate strategy. Identify potential gaps in the product line or weaknesses in
positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy
Unit VI Case Study
Follow the instructions for the Assurance of Learning Exercise 9A on page 306 of the textbook. Create a minimum
two-page APA formatted paper evaluating McDonald’s strategy. Choose at least one of McDonald’s competitors and
discuss its position relative to McDonald’s. Comment on McDonald’s prospects of success against this competitor.
BBA 4951, Business Policy and Strategy 3
Unit VII Case Study
Complete the Assurance of Learning Exercise 10A on page 326 of the textbook. You will be asked to analyze and to
compare and contrast the code of ethics of both Starbuck’s and McDonald’s. Summarize your analysis and findings in a
two-page APA formatted paper
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