Note: In the address bar, click on “Not secure” on the left to allow Flash in Chrome browser to watch the video.
A Meal to Die for
Watch the video â€œA Meal To Die Forâ€, CBS News Video about Heart Attack Grill, at
How would you relate it to segmentation, target marketing, and differentiation (positioning) concepts in the chapter?
McDonald’s and Millennials
Watch the vide case of “Does McDonald’s stand a chance with Millennials?”
http://video.nrn.com/video/Does-McDonald%E2%80%99s-Stand-a-Chance#c=CC79FY1TTWNW2VDM&t=Does McDonaldâ€s stand a chance with Millennials? – Bloomberg (Links to an external site.)Links to an external site.
https://www.youtube.com/watch?v=g-_AWIBcY-ALinks to an external site.
What should the company do to influence their behavior and get them back?
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