Review again the information in the introduction about the real estate development company president and his unrealistic ideas about PR and how it works.
In what ways is his thinking skewed? What sorts of things might you say to him to convince him that his expectations are unrealistic?
. What kinds of information should definitely be included in both releases? What kinds of information should definitely NOT be included in either release? What should be in one, but not the other? And WHY? As the company?s spokesman, what questions might the release generate from reporters, both locally and nationally? How would you answer them?