Social Media Analysis

August18, 2017
by UK Essay Writing

Social Media Analysis

Respond to instructor feedback by making appropriate edits to your social media analysis draft from Unit 4. Incorporate the following additional elements:

  • Executive Summary.
  • Ethical analysis: Briefly describe an ethical issue, current or impending, that is related to social media use in your chosen company or industry.

Prepare a written 8–10 page analysis of your company’s social media presence for company leadership that provides a clear appraisal of the company’s social media properties and compares them with its competitors. The paper should contain the following well-defined elements:

  • Executive Summary.
  • Introduction.
  • A description of all social media platforms currently deployed by the company.
  • A summary of the company’s and competitor social media sites using qualitative and quantitative measures (inspired by your work in your Unit 2 assignment).
  • A SWOT analysis.
  • Ethical analysis.
  • Conclusion: Include your general impressions regarding the state of your company’s social media presence. Also include a paragraph that describes an emerging area of concern or opportunity that you have identified, and why it merits further investigation.
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