Social Media Analysis

Social Media Analysis

Respond to instructor feedback by making appropriate edits to your social media analysis draft from Unit 4. Incorporate the following additional elements:

  • Executive Summary.
  • Ethical analysis: Briefly describe an ethical issue, current or impending, that is related to social media use in your chosen company or industry.

Prepare a written 8–10 page analysis of your company’s social media presence for company leadership that provides a clear appraisal of the company’s social media properties and compares them with its competitors. The paper should contain the following well-defined elements:

  • Executive Summary.
  • Introduction.
  • A description of all social media platforms currently deployed by the company.
  • A summary of the company’s and competitor social media sites using qualitative and quantitative measures (inspired by your work in your Unit 2 assignment).
  • A SWOT analysis.
  • Ethical analysis.
  • Conclusion: Include your general impressions regarding the state of your company’s social media presence. Also include a paragraph that describes an emerging area of concern or opportunity that you have identified, and why it merits further investigation.
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