The Data Knowledge Crunch, Evidence Based Management
How do we make decisions: what are the processes through which we weigh options and make choices, and how might these differ from the “ideal” or “typical” processes suggested by decision theories? When are the “ideal” decision processes not so ideal after all?
2. How might we make “better” decisions—and, for that matter, how do we even define a “good decision?” Is it one in which we used a sound decision process, or one that led to a good outcome, or both—or perhaps neither?
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