the Wal-Mart of the cruise industry
1. Terry Thornton, vice president of marketing planning for Carnival Cruise Lines is quoted as saying, “We’re perfectly happy to be the Wal-Mart of the cruise industry.” Assess the implications of taking a low-cost approach like Wal-Mart in the cruise line industry.
2. Perform a SWOT analysis of Carnival Cruise Lines. Include 3-5 items in each SWOT category.
3. Assess how financially successful Carnival Cruise Lines is in today’s economic climate. Note: Carnival Cruise Lines is a publicly traded company with financial information readily available at its Website and a variety of financial Websites.
4. Compare Carnival Cruise Lines financially to Royal Caribbean, a competitor which is also a publicly traded company. From your perspective, evaluate who is the stronger company and state why.
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