United Screen Printers (USP) produces a wide range of decals for displaying promotional messages on fleet vehicles, including delivery vans, eighteen-wheelers, and aircraft. Its decals range from flat-color designs to full-color photographic reproductions.
Although it is one of the oldest forms of printing, screen printing is superior to most of the more modern approaches because it permits making heavier deposits of ink onto a surface, resulting in more vibrant and longer lasting finishes. Screen printing works by blocking out areas on a silk screen so that ink passes through only the unblocked areas to make an impression on the vinyl decal.
Many in the industry believe that the economics of fleet graphics makes them an extremely attractive form of advertising and should lead to their continued penetration of a largely untapped market. One industry source estimated that the cost of fleet graphics works out to be $2.84 per 1,000,000 visual impressions.
Given the highly cost effective nature of using fleet graphics as a form of advertising, it is speculated that organizations will increasingly exploit this form of advertising. In addition, as organizations become better aware of this advertising medium, it is likely they will want to change their message more frequently. According to managers as USP, this may be on the of the major factors that is apparently driving the competition to focus more on short lead-times and prices, and less on decal durability.
USP is about to begin its annual evaluation of proposed projects. Six projects have been proposed as described below. USP currently has annual sales of approximately $7 million. It typically allocated up to 10% of sales to these types of projects.
NB: We do not resell papers. Upon ordering, we do an original paper exclusively for you.